A Content Management System (CMS) is a powerful tool in digital marketing strategies. The primarypurpose of a Content Management System (CMS) is to facilitate the creation, editing, management, and publication of digital content on websites. It enhances SEO by optimizing metadata, URLs, and mobile responsiveness. A CMS enables easy content scheduling, version control, and seamless integration with marketing tools like CRM and analytics platforms. Additionally, it supports personalization, helping businesses deliver targeted content based on user behavior.

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